Our business model
Rolls-Royce is a global company providing power solutions for customers in civil and defence aerospace, marine and energy markets. The Group has an ongoing commitment to investing in research and development (R&D) which provides the technologies and intellectual property that allow us to compete on a global basis and creates high barriers for entry to our markets.
Two-thirds of our annual R&D funding is aimed at improving the environmental performance of our products. We maximise our R&D investment through our approach of ‘invest once use many times’ in products across the four major segments. Our manufacturing operations and supply bases are integrated and global.
Our strategy
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Address four global markets
A leading producer of mission-critical, integrated power systems and services for use in civil and defence aerospace, marine and energy segments.
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Invest in technology infrastructure and capability
We invest close to £1 billion annually in R&D and during 2011 we invested £467 million in capital projects to grow our global capability and productivity.
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Develop a competitive portfolio of products and services
We have 40 major engineering programmes under management. We continue to introduce major new products, including the Trent 1000 in 2011. Our key projects will help define the power systems markets for many years ahead.
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Grow market share and our installed product base
Across the Group the growing installed product base and integrated systems will generate attractive returns for many decades.
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Add value for customers through the provision of product-related services
Over half our revenues come from services. We seek to develop our customer relationships, through long-term service contracts where we can grow strong business collaboration.
